ABOUT US

AORA (Pronounced: Awe-rah) is a contemporary streetwear brand founded in Melbourne, Australia, by Love Bajwa in 2025. Built on the foundation of creativity and identity, AORA marks the beginning of a new journey in the Australian streetwear fashion landscape, aiming to bridge style, authenticity, and individuality into one expression. It’s a brand for the people, giving a platform to those who wear their confidence and character as their style.

AORA is driven by a vision of artistic freedom and self-expression, inspired by the raw energy of street culture, music, rebellion, and emotion. Blending comfort with craftsmanship, every piece celebrates originality, courage, and attitude — giving individuals the freedom to express who they are. AORA inspires you to chase your vision, remember your roots, and rise toward what you dream to be.

AORA, as the name suggests, represents the aura — the unseen energy and essence of individuality. Every piece is crafted with precision, telling a story through bold graphics, rich details, and meaningful visuals that go beyond fashion. The designs reflect thoughts, emotions, and identity — turning clothing into a canvas of art and expression. AORA stands for more than just style; it’s where art meets street, and a reminder to always Express Without Limits.

ABOUT THE FOUNDER:

Born in Amritsar, Punjab, Love Bajwa always carried a deep passion for art, music, and self-expression. A singer and music composer at heart, his melodies and expression reflect emotion, culture, and individuality, the same spirit that now flows through his fashion community. With dreams beyond his surroundings, he moved to Australia in pursuit of new experiences, growth, and to support his family while staying rooted in his values. Through the challenges, Love found strength in creativity — using his journey as a canvas to transform struggle into purpose and passion into vision. Out of this spirit, in 2025, he founded AORA, a streetwear label built to share stories of courage, authenticity, and individuality with the world.

AORA represents Love’s belief in community, creation, and connection — values inspired by his roots and shaped by his evolution abroad. The brand bridges art, culture, and identity, capturing the raw energy of street life, rebellion, and human emotion. Every collection reflects a commitment to craftsmanship and comfort, made for those who dare to express, dream, and stand out.

More than a label, AORA is a reflection of Love’s journey — a reminder that every struggle carries strength and every vision deserves a voice. The brand inspires people to chase their passion, embrace their roots, and express without limits, no matter what hardships life brings. Built from authenticity and driven by purpose, AORA is not just worn — it’s lived.

ABOUT THE TEAM:

Co-founded by Sukhman Narula, from Punjab, India — driven by a clear vision and deep passion that aligns with the soul of AORA. From shaping the brand’s direction to managing operations and social presence, he brings the team together under one shared vision.

Inscape Films, based in Melbourne, Australia, and Avifilmsss, based in Punjab, India, bring AORA’s stories to life through visuals. They transform ideas, art, and emotion into canvas and frames — giving form to the brand’s vision through storytelling.

Amul Arora, based in Punjab, powers AORA on the technical front — managing the website and all digital systems that keep the brand running seamlessly behind the scenes.

Together, the AORA team represents how diverse minds, skills, and cultures come together for one purpose. A collaboration between Australia and India, united by creativity — building AORA as one vision, one story.